Katy Perry likes the new Volkswagen Jetta 2011

Volkswagen held a coming-out party of sorts in Times Square today its new, bigger and cheaper 2011 Volkswagen Jetta compact sedan.

The event featured live billboards along with the car and on the hood was hot singer Katy Perry (above). She did her hits I Kissed A Girl (and I liked it) and California Gurls.

The event was also a coming out party for the brand. VW is huge worldwide, but has seemed unable to break out of a tiny niche of loyal buyers in the U.S. car market.

Volkswagen ranked eighth in U.S. sales last month and has a U.S. market share of about 3.1% for the first five months of the year, up from 2.8% for the same period last year, Autodata reports. Meanwhile, it has watched relative newcomers, such as Hyundai, pass it by.
VW hopes to change that dramatically and go mainstream.

The new Jetta is being priced right with lots of equipment added. If the Passat or whatever it is called, the name is unsettled picks up on the value equation, VW could be on the move the way the Korean brands, Hyundai and Kia, have caught on in the past year.

Author: AL
Source: Autolatest & Drive On

SEARCH IN NEWS